SMARTWATER
JUICE UP THE WATER BUSINESS
A simple and effective launch campaign for smartwater sparkling. A brand effects study from Facebook showcased a 15-point lift in ad recall, almost double the CPG industry average of 8 points - citing our use of moving images with over 6.5 million views.
We're proud of the metrics, but slightly more geeked out that Sheryl Sandberg name checked our work in an internal presentation.