We re-envisioned the brand identity and positioning for this vital, global organization. Our team worked with CRR to develop a framework and manifesto, followed by a rallying cry to boost the visibility of the organization’s mission both internally and to the donor pool.

THE BATTLE FOR WOMEN’S RIGHTS HAPPENS IN THE COURTROOM

The Center For Reproductive Rights is a legal organization working to advance human rights by protecting and defending the rights of women in courtrooms and communities around the world.

The only problem is, most people think they're more like Planned Parenthood (a clinic) than the ACLU. We needed to humanize their work and make it clear and relevant to a whole new generation of potential donors.