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The Department of Reproductive Control was a 2019 campaign developed to cut through “fake news” by posing as real news. By creating a false government agency, the team from Futerra and Women’s Equality Center was able to raise awareness of the very real threats to reproductive health care. 

While Title X, the nation’s only family planning program, is currently still in effect, some states have elected to restrict access, and many Planned Parenthood clinics have “voluntarily” chosen to withdraw under pressure of closure.

Every fact on the site, as well as in pre-roll and social-first video and social content, is true. The only change we made was to the name of the agency at work.

#REALNOTREAL

By posing as 'The Department of Reproductive Control' we were able to pull back the curtain on the family-values language often used to strip fundamental rights from vulnerable and low-income populations. 

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Social First

For a two week campaign, we created over 100 social posts for optimized for Twitter, Instagram and Facebook including threads, slideshows and seven social-first videos.

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CALL TO ACTION

Action speaks louder than tweets - so each one of ours linked to a pre-written form users could edit and submit for official comment to the White House and the Federal Register.